Western Auction Co. has been successfully conducting farm & ranch equipment, construction equipment, trucking, & real estate auctions in Idaho, Nevada, Oregon, Utah, Washington, & Colorado for over 30 years.
With the importance of time-management in today's farming & ranching industry, Western Auction Co. keeps pace with the growing need for convenience by offering Internet Auctions.
Auctions have always been an all-weather-sport. With Internet Auctions there's no more standing in the cold or taking a whole day out of the field just to buy that one item you've had your eye on. Now you can bid from the comfort of your home or office on your PC, or even from your tractor on your smartphone 24 hours a day.
Our biggest success stories happened using the Online Auction method. Our clients who have chosen Internet Auctions as a solution have ranged in size from a complete dairy liquidation including real estate, all the way down to tools & shop equipment.
When selling your equipment it's not always logical to bring it in to our facility. There are many different factors to consider before hauling your equipment to the auction. Maybe it'll cost too much to ship. Maybe there's just too many pieces to haul. That's okay. Give us a call. We'll help you to determine the best course of action for your items.
Marketing & Promotion
You only get one shot at your auction. Make sure not to squander that opportunity when it comes to notifying potential bidders about your event. Western Auction Co. takes full advantage of multiple avenues of advertising your equipment and real estate.
Direct E-mail Marketing – Perhaps our most powerful tool. E-mail allows us to stay in direct contact with the thousands of bidders who have opted-in to this service.
Newspaper & Print – Although we conduct more online than live auctions, we understand that newspaper advertising is still a large part of how our customers find out about upcoming auctions.
Virtual Drive Through – Utilizing high-definition video and audio technology, we created what we call "The Virtual Drive Through". These videos enable bidders to get a good over-all idea of how the equipment performs before they make the trek to preview in-person. View some examples of our Virtual Drive Through.
Loading & Unloading
Whether you're dropping-off your consignments or picking-up your purchases, we've got a machine for the job. From our forklifts to our wheel-loaders with specially designed "cherry-picker" booms, we're equipped to assist when handling large and heavy items.